20 Steps to Starting Your Hunting Business Blog/Website

Yikes! Where do I begin?!?

Jumping Off Cliff

image credit: Powderrun

You might be feeling like this right now. You’re bringing your hunting business to the Web. You’re wondering if you should pay somebody to launch a Website for your business. Do you need a blog?

Sometimes you have to just go for it and jump in

Basically, you’re wondering, “Where do I begin?”

At first glance, the Web can seem like an intimidating place.

Don’t worry. You’re not the only one feeling this way.

And you know what’s even better?

The Web is a great place to make meaningful connections not only with your future customers, but also with influencers in the online hunting world.

If you are willing to put forth a little effort to extend your hand and make some friends, you’re already in the right mindset to add value to yourself and to your business by entering the Online World.

Congratulations!

You’re on your way.

Here are a few ideas on how to get started on the Web.

Get ready, you’re about to set yourself up for a fulfilling life on the Web.

The List

  1. Go to Twitter and set up an account. You’ll meet some great people.  Here are “10 People All Hunters Should Follow on Twitter“. Visit TwiTip.com and check out this post “10 Easy Tips for Twitter Beginners” and you’re on your way. Here’s some great advice on “How to Pick Up Followers on Twitter“.
  2. After you get yourself started on Twitter, “Use Twitter to Improve Your Hunting Business“.
  3. Visit The Outdoor Bloggers Summit – you’ll find tons of great blogs and great people here
  4. Visit hunting.alltop.com – “All The Top” hunting blogs – Keep up to date on great hunting news and information
  5. Visit the top hunting forums: HuntingNet, Bowhunting.com, BigGameHunt.net, HuntingForums.com, Google Search: “Hunting Forum” for more
  6. Direct message and use @replies to your new Twitter buddies
  7. Comment on blog posts
  8. Make Alltop.com one of your first stops every time you’re online to keep up on the latest news – The news and information will help you with the #10
  9. Add your insight to forum threads
  10. Pick your favorite blogs and forums and make it a habit to contribute to them regularly
  11. Start your own blog – Yes I’m serious – This is a great way to make your worth known!
  12. I personally like WordPress. It’s free to use. It looks great. Let me know if you have any questions about it. Otherwise, here is some excellent advice on “Choosing a Blog Platform
  13. Read “40 Ways to Deliver Killer Blog Content
  14. Make sure to combine your passion for hunting with your other passion – your business – when writing your posts
  15. Remember to enjoy ::smile:: your blog (It’s fun!)
  16. Consider launching a Website for your hunting business. A Website is a big, but worthwhile step.
  17. Make sure your blog and new Website complement each other  – Look & Feel – Cultural Aura (Did I just use the word “aura”? Yikes!)
  18. Make sure customers and visitors can participate on your Website: Reviews, Comments, Participate with them in their conversations
  19. Evaluate your Web experience thus far: Form new goals, What’s working/What’s not working?, Are they new technologies that allow you to make connections?
  20. Go back to Stage 1:  keep participating and connecting!

There they are.

Questions? Comments? More to add? Your experiences on the Web?

Related posts on the Web

So You Want to Start a Blog: When to Start

Beginner Blogger? Download this Free Report

10 Reasons Your Small Business Should Have a Blog

Hunting Outfitters and Guides: Get Valuable Traffic to Your Website

“Why is my website not getting any traffic from search engines?”

Frustrated

image credit: Evil Erin

Are you struggling to get valuable traffic to your Website?

Setting up your Website can be is frustrating.

You need search engine traffic in order to get your business in front of potential clients.

The trick is making sure your Website ranks high for the search queries your potential customers are searching for.

I suggest Google’s Search Engine Optimization Starter Guide (.pdf) as a place to start.

Google gives an example of a baseball card Website.

I thought I would create an example for a hunting outfitter or guide.

And focus on finding only on finding appropriate keywords in this post.

Bob’s Whitetail Deer Outfitter

Domain name: bobswhitetaildeeroutfitter.com

Focus: Wisconsin guided whitetail deer hunts

Website Size: Small, less than 10 pages

Website Focus

Bob is targeting clients who are looking for information about guided whitetail deer hunting in Wisconsin.

Along with following the SEO tips in Google’s Guide, you should visit Google’s Keyword Tool.

I thought about what Bob’s customers were searching for and I typed them into the search bar…(Advertiser Competition shows how competitive the paid ads are on Google for certain terms)

Click the image to view larger

Outfitter Keywords

You can see I typed in “whitetail deer hunting guide” and “trophy whitetail deer”.

Keywords Focus

Now, there are more popular search terms that you’re probably thinking of right now, but as Adam Singer points out in his post “A Blog Search Engine Optimization Strategy – Maximize the Long Tail“, you have very little chance of earning a top rank on a popular search term. So it’s better to focus on less popular terms.

Here, the terms have an average search volume per month of 1,900 and 390.

So these aren’t relatively popular compared to other generic terms, but these are very targeted and you have an excellent chance of ranking well once you’ve written your page content.

With this concept in mind and by taking into account the other keywords shown above, here is how Bob should write the front page of his Web site:

Bob’s Whitetail Deer Outfitter

We specialize in guided whitetail deer hunts. Our Wisconsin farm has many trophy whitetail deer. Each year, hunters on our ranch harvest beautiful Boone & Crockett and Pope & Young bucks. We have over 500 acres of prime Wisconsin hunting land. Hunting locations are strategically placed each year to ensure you have the best chance possible to harvest a trophy buck of your own.

Call, email, or visit us today to book your own trophy whitetail deer hunt!

We’d love to discuss more with you about your next guided whitetail hunting trip to Wisconsin.

Conclusion

This should give you an idea of how you can research keywords for your outfitting and guide business.

Use Google’s tools to make your Website visible to your customers.

The next time someone types in “whitetail deer hunting guide” into Google, will they find your Website?

If you have any questions or comments please leave them below.

Related Posts

A Blog Search Engine Optimization Strategy – Maximize The Long Tail (Adam Singer at TheFutureBuzz.com)

50 Inspiring Flickr Pictures/Photos for Hunting Businesses

Do you know the great thing about photos?

They open up our emotions.

Child Jumping

image credit: Tigr

I love cruising through Flickr and checking out the unique photos. Everybody has their own perspective on life.

We all don’t excel at writing or speaking or showing.

Some of us express our feelings with photography.

I guess I’ve always enjoyed looking at other peoples’ photos because of the emotions they make me feel.

For now, let us focus on one specific emotion:

Inspiration

Here is a collection of photos that inspire me while I’m writing and working.

I hope you like them.

I’ll put my own little thoughts/titles for each photo. Not meant to take away from the photographers’ original intent for the photo.

Where are you going?

image credit: fdecomite

Which way are you headed? Up or down?

image credit: dan taylor

Shine a Light

image credit: net efekt

Early Start on Success

image credit: Vasile Tomoiagă

Slow, quiet and steady

image credit: livegym-showtime

Stand Above

image credit: Vik Nanda

Weathered

image credit: newagecrap

Quiet Confidence

image credit: newagecrap

Survey the Situation

image credit: photofarmer

Putting in Long Hours

Woodchuck in a Tree

image credit: ~Sage~

You’re Not Alone

image credit: snappybex

The World is Mine

image credit: allyaubry

Dance Anyway

image credit: Noël Zia Lee

Go For It

image credit: danperry.com

Shine Through

image credit: chefranden

An Accomplished Day

image credit: Jpeg Jedi

Better With Age

image credit: Jpeg Jedi

Comforting Shade

image credit: sugarwawa

Bright in the Dull Winter

image credit: newagecrap

Tasty Treat

image credit: Jan Tik

Ready to Conquer

image credit: FreeWine

Success!

image credit: mudpig

Roll On

image credit: Rhys Jones Photography

Just Awesome

image credit: Wolfgang Staudt

Early Morning Work

image credit: RonAlmog

“Lt. Dan got me invested in some kind of fruit company”

image credit: RonAlmog

Special Note: This feather photo reminded me of Forrest Gump. It’s one of my favorite movies. I take away the message that no matter what your circumstances are, you can succeed beyond your own dreams.

One More to Cross

image credit: the_repairman

Vacation

image credit: tylerc083

Still Daylight – Work to be Done

image credit: Tom T

Dream Office

image credit: Martin Ehrensvärd

Steady Work

image credit: tinyfroglet

The Sneak

image credit: BobMacInnes

Determined

image credit: BobMacInnes

After a Great Night of Work

image credit: Hamed Saber

Some Dark Moments

image credit: Hamed Saber

The Day Begins

image credit: Hamed Masoumi

The End of the Day

image credit: Jayhel Aheram

Snow Covered

image credit: N_Creatures

Refreshing

image credit: Hamed Saber

Something Good is Brewing

image credit: Mfour

Dream Office View

image credit: PhillipC

Far Away

image credit: upyernoz

Green

image credit: Neosnaps

Beautiful Countryside

image credit: Fantaz

Good Times

image credit: calicorocklibrary

Deep Thought

image credit: frozenchipmunk

Good Work

image credit: Andrea…

Aged

image credit: EMillerPhotography

Remembered

image credit: fly again

Time to Get Back to Work

image credit: mpclemens

So those are 50 photos that inspire me.

Related posts on the Web

50 Stunning Images From Flickr Under Creative Commons (Adam Singer at TheFutureBuzz.com)

Do you have inspiring photos you’d like to share?

10 People All Hunters Should Follow on Twitter

Twitter is taking off. Are you on board?

Flying Geese

image credit: HAM guy

Twitter truly is bursting off the launch pad and heading for the big time. It’s a simple, yet an extremely useful and valuable tool.

There is a lot of value in making connections and Twitter is a facilitator of connections.

I hope the site is around for a long time and continues to improve as the days go by.

Improvement and change will be the key to Twitter’s continued success.

For now, Twitter gets it.

The chart speaks for itself.

This post was in response to the challenge from Darren Rowse on TwiTip.com.

I’ve written about Twitter before. I’m fully on board the Twitter train. It’s such a great way to connect with other people.

That being said, here are the Ten People All Hunters Should Follow on Twitter.

These are in no particular order.

  1. Cory Glauner: @gothunts -Twitter Bio: Outdoorsy Family Man. I run a Hunting/Fishing Brokerage and a Web Development Business. Equally comfortable with keyboard and fishing pole.
  2. Kevin Paulson: @HuntingLife – Twitter Bio: A lifelong hunter and wildlife conservationist.
  3. Jody Narantic: @thehunterswife – Twitter Bio: Finding humor in my life with a hunter. 
  4. Chad Coleman: @buffalokill – Twitter Bio: Interests include web design, reformed theology, hunting, 2A rights, www.constitutionparty.com
  5. Jason Imboden: @TheDeerTree – Twitter Bio: Hunting Blog and Info site
  6. Tom Sorenson: @tsorenson – Twitter Bio: Dad and husband. Hunting/fishing nut – and professional editor of outdoor videos.
  7. Mike Feltman: @MikeFeltman – Twitter Bio: geek, entrepreneur, excellent speller
  8. James Squires: @jamessquires – Twitter Bio: Tech Lead at www.space150.com
  9. gbsand: @treestand – Twitter Bio: Tweets from a tree stand during the Wisconsin gun deer hunt. 20′ up, and nowhere to go.
  10. Michael Turk: @MichaelTurk – Twitter Bio: He’s just this guy, y’know?

Bonus: Dayne Shuda: @DayneShuda – I’d love for you to follow me!

So there they are.

If you think I’m missing some important Twitterers that all hunters should follow, please leave your comments and we’ll get them on the list.

Related posts on the Web

Ten People All Twitter Beginners Should Follow

Top TwiTip Posts and POLL Results – [November 2008] (What can I say? TwiTip.com is an awesome site!)

5 Examples of Hunting Businesses that Get It

Success is tough. Things change. Dangers await. Isn’t it great?!

Barbed Wire

image credit: ARG അര്ഗ്’s

The following are examples of hunting businesses that exhibit the model of a successful venture. These businesses change, adapt and embrace new technology, new strategies, and new ideas that add value to their current and future customers.

Hopefully you can pick up a few aspects of these businesses that you can use to continue to make your business amazing.

These are in no particular order.

Field & Stream

Field and Stream Magazine

Website: FieldandStream.com

Field & Stream Brief

Field & Stream Magazine was founded in 1899. Since that time it has provided some of the best fishing and hunting advice and stories. The writers and photographers are the best of the best in the outdoor world.

As the time has passed and technologies such as the Web have come about, Field & Stream has adapted, changed, and improved its business to provide the best of the best for its followers.

Full Company Bio

Why they get it

Some notable print publications have struggled to change their businesses to meet the demands of Web savvy readers. The lag of these businesses to change and adapt gave room for new businesses to emerge and satisfy customers.

For example, Digg has taken the place of news sources on the Web such as The New York Times and the USA Today.

Field & Stream has always had a collection of amazing writer and photographers. Its website continues this tradition.

The site is full of the same great content you can expect from the print version of Field & Stream. Along with this great content is added content such as an archived photo gallery, expert blogs, tips, and huge archives of all the information you can possibly want to meet your outdoor demands.

Field & Stream has a great e-newsletter (left-hand column about halfway down the Home page) that, as a hunter, I always find myself opening to see what is happening in the outdoor world.

Deer & Deer Hunting

Deer and Deer Hunting Logo

Website: DeerAndDeerHunting.com

Deer & Deer Hunting in Brief

Deer & Deer Hunting Magazine was founded in 1977. The magazine grew steadily as the world’s best whitetail experts compiled the most useful whitetail research and information in history. Skilled writers and photographers continue to bring this knowledge and research to whitetail enthusiasts everywhere.

Full Company Bio

Why they get it

Deer & Deer Hunting has made the transition from print to Web. Now the company is succeeding in both channels of connection with its followers.

On the Web, readers can enjoy the same content as in the magazine. My personal favorite has always been the Deer Hunting Tactics section. Please notice that each section has an RSS feed; very handy for those (like me!) who use RSS every day.

Along with forums, blogs, a newsletter (right under the logo on the Home page), and other resources is my favorite aspect of the Deer & Deer Hunting business:

Online Video

There are so many videos here that I have literally spent entire afternoons watching (and learning) everything you can imagine that has to do with deer hunting.

Take a look for yourself, but be careful…it’s addictive.

Got Hunts

Outdoors International

Website: GotHunts.com

Got Hunts in Brief

Got Hunts (Outdoors International) is in the business of connecting. They work hard to connect outfitters with hunters. The look and feel of the site is great. The features all have benefits for users and the use of current technology such as RSS is used effectively.

Full Company Bio

Why they get it

The team at Outdoors International has created a great Website for outfitters and hunters. It’s easy to navigate and easy to find all of the information you need for your next outfitting adventure.

Besides using great up-to-date technology for their Website, the team at Outdoors International also strives to stay connected to their followers.

There is an excellent blog including news updates, e-newsletter (right side), videos, photos, and more.

My favorite part of what the great people at Outdoors International do is their involvement with Twitter.

@GotHunts has over 1,200 updates and keeps updating frequently. If you’re interested in booking a great outfitting trip for a great price, start simply by following @GotHunts and then go to the Website to find out more.

HuntingNet

HuntingNet

Website: HuntingNet.com

HuntingNet in Brief

HuntingNet is the original Website for hunting enthusiasts. Founded in 1995, HuntingNet has grown into the Internet’s largest hunting Website. There is literally anything and everything you can imagine as it relates to hunting.

Full Company Bio

Why they get it

Since 1995, HuntingNet has been The source for everything hunting. The site has articles, videos, a gear directory, plus many more resources for hunting maniacs.

I can’t imagine what the site looked like in 1995 (Here’s what it looked like in 2000). That’s pretty good for 2000.

That being said, HuntingNet today, is the best resource on the Web for hunters. I frequent the forums year-round trying to improve my knowledge of hunting.

The journals are excellent. The videos are great and very impressive. The staff is extremely knowledgeable and great at writing (and hunting of course!). I absolutely LOVE the Trophy Gallery.

Quite frankly, HuntingNet is the best.

HuntingNet has obviously embraced change throughout the years and continues to provide the most valuable resource for hunting enthusiasts on the Web.

3 Rivers Archery

3 Rivers Archery

Website: 3riversarchery.com

3 Rivers Archery Brief

3 Rivers is a true family owned business. Not only do members of the immediate family, owners Dale & Sandie Karch with Matt and Johnathan Karch, work at 3 Rivers, the entire company has a family culture. 3 Rivers Archery has been producing some of the finest traditional archery equipment for over twenty years. The Karch’s have been with the company for ten.

Full Company Bio

Why they get it

One thing the team at 3 Rivers does well is using available technology to improve their customers’ experience. There is a full library of instructional videos as well as many other videos relating to traditional archery.

The Video Gallery

The team at 3 Rivers has a great website that makes it easy and safe for customers to make their traditional archery purchases. They have an email newsletter as well as occasional promotions. The business puts out a great looking catalog.

Traditional business best practices along with the willingness to improve and change make 3 Rivers Archery of the businesses that currently get it in the hunting industry.

So do you have any examples of other hunting businesses that get it?

Use Twitter to Improve Your Hunting Business

These days, everybody is using Twitter to make meaningful connections…

Dog on Computer

image credit: tashmahal

Twitter has different meanings and uses for people.

To me, Twitter is a tool that facilitates connections.

I started using Twitter after reading about it on a few blog posts. It started out as a curiosity, but then escalated into a great way to make connections with other hunters, businesspeople, and friends.

Twitter is great for your life in general…

For this post, I’ll focus on a few things you can do with Twitter specifically for the improvement of your hunting business.

Share your hunting business’s important news/updates

One of the big hurdles for some people is opening up and sharing. Using Twitter doesn’t mean you have to share every detail of your life. But using Twitter to write valuable posts about your business can be a great way to spread the news and let others know what’s going on.

Encourage your colleagues, clients, co-workers to follow you on Twitter.

For example, if you have made an improvement to your product/service, Twitter can be one of the ways you can write about the update; letting your followers know instantly.

Follow influencers from the hunting and business world

One of the best ways to learn and stay informed about your industry is to keep in touch with the key influencers. As Twitter becomes more populated, it’s easier to follow and connect with others in your industry.

Following key successful marketers, businesspeople, hunters, etc is a great way to see what others are doing that drives their success.

You might be able to pick up on something you can use to improve your own hunting business.

Search for possible useful information

One of the great aspects is Twitter Search, found at search.twitter.com. Search is a great way to explore the world of Twitter and see what’s going on that relates to your business.

If you’re looking to connect with other hunters, you can type in “deer hunting” or “hunting business” to find others that share your same passions.

There are many creative searches you can try to find people and make valuable connections.

Remember to have fun!

Your life is interesting! If you have an interesting experience…share it on Twitter. If you have a question…ask it on Twitter. If you think you’re the only one going through something…share it on Twitter.

Twitter is about making meaningful connections.

Use it to improve your hunting business and your life.

It’s fun and fulfilling.

See you in 140 characters or less!

Related posts on the Web:

How I Use Twitter – Tips for Bloggers

50 Ideas on Using Twitter for Business

Some people to follow on Twitter:

@DayneShuda (Follow me!)

@zappos (a great example of a CEO using Twitter)

@AdamSinger (a creative marketing genius)

@js_packers (for the most up to date Packer news…for fellow Packer lovers)

Plus many more!

There are tons of people you can follow on Twitter that may prove to be valuable connections.