Offline and online branding no longer need to be separate in your marketing plans. Combine all your marketing efforts to create a complete experience that adds maximum value for your customers. Find where your customers are spending their time and continue reaching out to them through the channels you’ve identified. When sponsoring a contest, make sure to add your online information with them so they can join your networks. If someone is using Facebook and they’re a catalog customer of yours they are likely to want to become a fan of yours. This increases your clout on all networks and increases…

With $75 and 2-months I was able to create a site around one of my passions: country music. If you’ve been following Hunting Business Marketing for awhile now you’ve probably realized my passion for country music. As a reminder, here are a few posts I’ve written that have included a country music twist…

Your blog design is almost as important as the content you write for your audience. The design of your blog will help your readers understand the tone and voice of your blog and site. Readers will visit on a more regular basis if the design of your blog makes it easy to absorb the content you’re providing. Let’s take a look at a few of the best hunting blog designs and use them as inspiration…

When writing blog posts it’s important to have a focus on your audience. When brainstorming topics to write about you want to be sure the topic and how you discuss it will be relevant to your readers. I like to focus on a single, specific person when I’m brainstorming and writing blog posts. This seems to help hone in the focus of the posts I write and as a result they seem to, for the most part, have a tone that connects with the core audience well…

Bloggers and companies both have much to gain from teaming up and forming connections. Some businesses have been making a strong splash by connecting with outdoor bloggers and writers and providing stories, interviews, and other content so writers can provide quality material for their audiences. Let’s take a look at a short (and growing) list of companies that show willingness to connect with bloggers…

Connections and relationships among business leaders and bloggers is one of the great outcomes of the connecting world. These two parties are able to work together to provide relevant content to target audiences. It’s an extension of the current PR industry and when the relationships are fostered correctly there is real benefit to all parties involved. Here is a discussion on how you can connect with bloggers…

After seeing a video with Todd Birkholz of The Outdoor Channel and Chris Burget of Bulls and Beavers I became interested in what the newly redesigned Outdoor Channel Website was offering. I checked out the site and saw a lot of features to be valuable to visitors. There is a ton of great video content (as expected) on the site and the layout of the site’s elements is simple and easy to navigate. It’s a great site for those who love the outdoors…

For bloggers, it’s often beneficial to review successful blogs as a way to gain insight into what it takes to become successful. Archery Report is a great example of how a passionate individual can take their interest in a specific niche and grow an audience by providing quality content often.

There hasn’t been a collection of great photos in a while on HBM so I thought it was time to search the Creative Commons photo collection on Flickr. There have been a few screen shot posts on HBM recently with amazing Website designs, but sometimes it’s remarkable photography that can set a site apart from the rest and make visitors take notice. Let’s take a look…

When it comes to making money online with a blog most people are looking for revenue the traditional ways: Ads and affiliates. The truth is that it takes an extraordinary amount of time and effort to build up the traffic and following to make a good secondary income this way. So there is an alternative way for bloggers to use as a way to profit from blogging…

Inquiring minds are always looking for tips on how to grow their blogs. Some of the best advice I’ve found and that I share is often basic in nature, but effective when put to use. When I receive questions from folks that reach out to me via the site, I often share this basic information as a way to see if they’re interested in specific consulting or just some tips to get going. Either way things work out and both sides go away happy…

It’s smart for anyone to pull patterns and successful formulas out of situations as a way to decipher what makes others successful. Now, it’s important to remember that Will Smith is not successful simply because he figured out the pattern for Hollywood blockbusters. Will Smith is successful because he works hard at his chosen craft and he puts his stamp on a successful formula for big, money making movies. You can emulate Will Smith’s smart strategy to find your own success in the hunting industry. Let’s take a look at some examples that hopefully will paint a better picture of finding successful patterns…

The competition for the attention of hunters is heating up online and some folks are using quality hunting picture galleries to attract attention away from the competition. My personal favorites tend to be the galleries that are easy on the eyes, easy to navigate and the ones that have the best photos of trophy game. My favorite type of hunting is bowhunting for whitetails so I always love seeing great photos related to this hunting niche. Here are the best hunting picture galleries…

A hang-up with entrepreneurs and other adventurous individuals is often the fear of failure. Some strategies, tests, and new ideas are often thrown to the wayside due to what the perception would be if there were to be a failure in the attempt to improve a product, service, or process…

I’ve been a reader of Field & Stream for quite some time. I’ve learned much from their annual articles about whitetail deer hunting and still look forward to their expert reviews on the latest in hunting gear. One of the reasons for the success of the Field & Stream Website I have to believe is their photo gallery. I subscribe to the Field & Stream Newsletter and it seems they are always including remarkable photographs from the outdoors. These photos are often reader-submitted, which is great…