Offline and online branding no longer need to be separate in your marketing plans. Combine all your marketing efforts to create a complete experience that adds maximum value for your customers. Find where your customers are spending their time and continue reaching out to them through the channels you’ve identified. When sponsoring a contest, make sure to add your online information with them so they can join your networks. If someone is using Facebook and they’re a catalog customer of yours they are likely to want to become a fan of yours. This increases your clout on all networks and increases…

After seeing a video with Todd Birkholz of The Outdoor Channel and Chris Burget of Bulls and Beavers I became interested in what the newly redesigned Outdoor Channel Website was offering. I checked out the site and saw a lot of features to be valuable to visitors. There is a ton of great video content (as expected) on the site and the layout of the site’s elements is simple and easy to navigate. It’s a great site for those who love the outdoors…

There are lots of people that influence the way we are, the way we lives our lives, and the decisions we make – professionally and personally…

“Each year some 7 million tons of green beans are produced worldwide. Most of which is handpicked.” Coffee Statistics. People love coffee. There wouldn’t be a demand for people to handpick millions of tons of coffee each year if there wasn’t a strong demand for the little beans that turn morning zombies into day workers, artists, bloggers, and innovators.

The most successful companies in any industry usually have figured out the cyclical nature of their business. These companies are experts are working to develop new innovations on their existing, successful products to make them just a little better with each new selling season. After coming up with a slight, but remarkable innovation to their existing best-seller, the truly successful companies are experts at communicating the benefits of the updated product to their customers so each customer feels like they must have the updated version. Their current model has become obsolete.

Anchorpoint as a business is also doing things well to market Trophy Score. They reached out to me and offered something of value (access to Trophy Score). In return I wrote about the business and the product as I experienced it. I was very satisfied to figure out the score of my personal trophy and passionate people like to share news online.

Just as people change the channel on the radio, your potential customers are searching for the right way to connect with a business such as yours so they can answer their questions and have their problems solved. They may not even know that they’re looking. We don’t give much thought to what we’re doing when we change the channel. Often we look for certain stations that have played some quality music in the past, but we rely on the disc jockeys to bring us new music that will satisfy us.

The Foxfire Team has great ambitions to turn their passion into a successful hunting business. When individuals show the drive to take their passion to the next level it gets others excited and even though the road is difficult, people will join the passionate team in pursuit of success.

As you’ll see, some of these videos have all the successful elements of the viral video formula while others are missing some of the pieces. Let’s take a look at 50 viral videos…

Increasing your business’s Web presence begins with forming trusting relationships with your customers. There is a lot of transparency on the Web and the companies that are able to build trusting relationships with customers are the ones who will succeed in the future.

It seems, from comments and expressed frustrations, that hunting Websites, particularly blogs, forums, galleries, etc. are struggling to find advertising revenue. This is not uncommon since most businesses are always trying to figure out how to make lots of money with a Website. We always hear about the successful Internet entrepreneur who grew a site so fast and took in so much ad revenue and eventually sold his or her site for a comfortable sum of money. What we don’t hear about is the thousands of businesses and Websites that struggle to find revenue streams to justify the time spent on any specific Website.

I was thinking about this suggestion while I was riding in my truck one morning. I usually listen to the local country music radio station and just then they were interviewing a rising country music singer who said, “You’re listening to today’s best country, today’s WAXX 104.5 FM”. After the singer said this, they station played the singer’s latest hit single and I thought to myself that doing guest spots and reaching out to the audiences of others is exactly how rising country music singers expand their audience and increase their own stature. Let’s take a look at the strategy…

Hunting business leaders and outdoor bloggers seem to be enjoying Hunting Business Marketing | The Book. There was also a lot of participation on Twitter involving a book giveaway as well as retweeting of the book. For this reason I thought it would be fun to do some reader participation with the book in a blog post.

Even in today’s difficult economic times there seem to be opportunities for entrepreneurs to expand their product and service offerings to fulfill the needs of audiences throughout the US and the World – this includes businesses like yours in the hunting industry.

A regular email campaign is one of the best ways to connect with your customers while also driving traffic to your site as well as driving sales of your products and services. I’ve been paying attention to a few email campaigns in the hunting industry over the past few months and a few have stuck out as being very impactful with their design, content, and innovation.