You’re an outfitter.
Now how to start a corresponding blog…
You have connections and experiences with lots of hunters.
Do those hunters have lots of questions when they first contact you inquiring about your outfitting services?
They probably have some important questions.
They’re potentially going to be giving you a lot of money in exchange for the hunt of a lifetime on your property.
So what can you do to reach more hunters and answer their questions immediately?
Start a hunting outfitter blog.
There are many advantages to having a blog for your outfitting business.
Step by step guide (bad pun intended) on how to start your outfitter blog
1. Write a Blog Plan
It’s important to have a vision for your outfitter blog.
You’ll need to know exactly who your audience is as well as what they are interested in reading. You’ll need to know what type of posts will serve as the best resources for your audience.
You’re an expert on outfitting services.
Use your expertise to your advantage.
Create a “20 Things You Don’t Know About Hunting Outfitters” or “11 Myths About Hunting Outfitters”.
Create a list of the things you wish all outfitting clients knew.
At the end of the post ask your readers to comment on the post as to what they expect from outfitters.
The vision of your outfitting blog should be to create a medium of conversation for you and your hunting clients.
2. Choose a blogging platform
I’m a fan of WordPress. I started this blog in one day. In the first day I made a chose a theme and made a few additions to the blog.
I try to keep things simple and focus on creating valuable content.
Chose a blog design that is simple, easy to read, and has an easy to navigate archive system.
If you already have a Website for your blog, speak with the person who designed your site (you if you programmed it yourself) and see if it’s possible to add the blog to your existing domain.
This is important for SEO/SEM.
You’ll be focusing on the some main keywords and you want your blog to bring in search engine traffic to your outfitting site.
This brings me to…
3. Determine your keyword focus
Think about what your potential clients are searching for on the Web.
Think about what the focus of your outfitting service is.
Do you specialize in whitetail deer hunting in Buffalo County, Wisconsin? Check Google to see what the competition is for “Outfitter in Buffalo County Wisconsin“.
Then use the Google Keyword Tool to see other related keywords and their corresponding competition.
The titles for your blog posts will be important for both for attracting attention as well as attracting attention for the right keywords.
Figure out what your potential customers are searching for and provide relevant content to answer their search questions.
Focusing on keywords is an ongoing process.
It’s a long process and you’ll need to expect some trial and error.
4. Create valuable content
Here is the most important part of the step by step guide to creating an amazing outfitter blog.
Content is what you’re selling on your blog.
Ultimately this content will work to sell you as an expert and the outfitter your readers will hire when they want to experience the hunt of a lifetime.
The only advice I can give you about creating the best content possible is to always focus on what your reader needs.
Focus on solving the problems of your potential clients.
Answer their questions.
Make your content digestible.
Allow for a two-way conversation.
Read other successful blogs. See what their most popular posts are and understand why they’re popular. Use their techniques to build your own content.
5. Leave your site and promote
You’re going to get caught up in creating awesome content for your site.
It’s important to remember to leave your site and connect with others.
Find where your potential customers are currently spending their time on the Web.
Go to these places (probably forums, hunting blogs, possibly even Twitter) and engage and participate.
Make sure to leave your blog Website with your signature.
DON’T blatantly push your site on users.
Focus on helping your potential customers. Focus on their needs and using your knowledge to help them out.
Help your customers.
If you are successful and they appreciate your help and find you as an expert it’s likely they’ll come asking when it’s they’re ready to use an outfitting service.
6. Focus on the long-term
After putting in some time writing content, crafting the look and feel of your blog, and promoting your site all over the Web you’re going to have some successful days and some not so active days.
It’s important to focus on the successes.
It’s difficult not to focus on the down days.
Use these down days to learn what you can improve upon.
Blogging is a slow growth venture.
Just as your outfitting service slowly gains customers, your blog will slowly gain a dedicated following.
Focus on how your daily blog activities are all working to reach your ultimate goal: to create a valuable outfitting blog that improves your outfitting service.
7. Guest post
Guest posting is a great way to grow your blog’s audience.
Find blogs with an audience that fits your own blog.
Read the posts on the blog and think about a way you could add valuable content to the blog.
See if the blog accepts guest posts.
If they do, go through the contact flow and make contact with the site editor.
If the blog doesn’t have a formal way to send in a guest post request, then contact the editor and see if they’d be interested in allowing you to post.
Discuss your ideas for the post and ways that it will help their audience.
Along with adding great content to other blogs and improving your status as a leader in the industry, guest posting is a great way to test how good your blog is.
Guest blogging is a leap of faith.
You are putting your content out there for another site editor to judge.
Go for it.
What do you have to lose?
So they might turn you down (not likely).
Even so, you’re still testing your blog content.
Maybe there’s a reason they didn’t want to publish your article.
Use the refusal to inspire you to improve your writing.
I always like to come back to what will help out my audience.
Inspiration always seems to be best fostered when I think about my audience.
8. Track your blog and outfitting success
One last important part of starting your outfitting blog is to track your success.
Use the tracking tools in your blogging platform’s admin section to see how you’re performing on your targeted keywords.
Track which posts are popular; both with page views and interaction in comments.
Track your business for your outfitting business.
See if you’re getting any clients as a result of your blog.
There are tons of creative and fun things you could do with an outfitting blog.
Make sure you enjoy editing the blog and participating with your audience.
Always keep your audience as your blog’s number one priority and they’ll return the favor.
Have fun and enjoy your blogging success.
A blog to go along with your outfitting business is a great way to further enhance your customers’ experience.
It’s also a great way to gain attention online and hopefully gain more customers.
If you want to be a leader in the outfitting business, it’s imperative for you to start a blog that adds value to your customers’ outfitting experience.
Best of luck with your new blog.
If you have any questions or insight, please add them in the comment section.
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