How to Start a Blog that will Grow Your Outfitting Business

You’re an outfitter.

Now how to start a corresponding blog…

Hand Over Mouth Pondering

image credit: Jacob Bøtter

You have connections and experiences with lots of hunters.

Do those hunters have lots of questions when they first contact you inquiring about your outfitting services?

They probably have some important questions.

They’re potentially going to be giving you a lot of money in exchange for the hunt of a lifetime on your property.

So what can you do to reach more hunters and answer their questions immediately?

Start a hunting outfitter blog.

There are many advantages to having a blog for your outfitting business.

Step by step guide (bad pun intended) on how to start your outfitter blog

1.  Write a Blog Plan

It’s important to have a vision for your outfitter blog.

You’ll need to know exactly who your audience is as well as what they are interested in reading. You’ll need to know what type of posts will serve as the best resources for your audience.

You’re an expert on outfitting services.

Use your expertise to your advantage.

Create a “20 Things You Don’t Know About Hunting Outfitters” or “11 Myths About Hunting Outfitters”.

Create a list of the things you wish all outfitting clients knew.

At the end of the post ask your readers to comment on the post as to what they expect from outfitters.

The vision of your outfitting blog should be to create a medium of conversation for you and your hunting clients.

2.  Choose a blogging platform

I’m a fan of WordPress. I started this blog in one day. In the first day I made a chose a theme and made a few additions to the blog.

I try to keep things simple and focus on creating valuable content.

Chose a blog design that is simple, easy to read, and has an easy to navigate archive system.

If you already have a Website for your blog, speak with the person who designed your site (you if you programmed it yourself) and see if it’s possible to add the blog to your existing domain.

This is important for SEO/SEM.

You’ll be focusing on the some main keywords and you want your blog to bring in search engine traffic to your outfitting site.

This brings me to…

3.  Determine your keyword focus

Think about what your potential clients are searching for on the Web.

Think about what the focus of your outfitting service is.

Do you specialize in whitetail deer hunting in Buffalo County, Wisconsin? Check Google to see what the competition is for “Outfitter in Buffalo County Wisconsin“.

Then use the Google Keyword Tool to see other related keywords and their corresponding competition.

The titles for your blog posts will be important for both for attracting attention as well as attracting attention for the right keywords.

Figure out what your potential customers are searching for and provide relevant content to answer their search questions.

Focusing on keywords is an ongoing process.

It’s a long process and you’ll need to expect some trial and error.

4.  Create valuable content

Here is the most important part of the step by step guide to creating an amazing outfitter blog.

Content is what you’re selling on your blog.

Ultimately this content will work to sell you as an expert and the outfitter your readers will hire when they want to experience the hunt of a lifetime.

The only advice I can give you about creating the best content possible is to always focus on what your reader needs.

Focus on solving the problems of your potential clients.

Answer their questions.

Entertain them.

Make your content digestible.

Allow for a two-way conversation.

Read other successful blogs. See what their most popular posts are and understand why they’re popular. Use their techniques to build your own content.

5.  Leave your site and promote

You’re going to get caught up in creating awesome content for your site.

It’s important to remember to leave your site and connect with others.

Find where your potential customers are currently spending their time on the Web.

Go to these places (probably forums, hunting blogs, possibly even Twitter) and engage and participate.

Make sure to leave your blog Website with your signature.

DON’T blatantly push your site on users.

Focus on helping your potential customers. Focus on their needs and using your knowledge to help them out.

Help your customers.

If you are successful and they appreciate your help and find you as an expert it’s likely they’ll come asking when it’s they’re ready to use an outfitting service.

6.  Focus on the long-term

After putting in some time writing content, crafting the look and feel of your blog, and promoting your site all over the Web you’re going to have some successful days and some not so active days.

It’s important to focus on the successes.

It’s difficult not to focus on the down days.

Use these down days to learn what you can improve upon.

Blogging is a slow growth venture.

Just as your outfitting service slowly gains customers, your blog will slowly gain a dedicated following.

Focus on how your daily blog activities are all working to reach your ultimate goal: to create a valuable outfitting blog that improves your outfitting service.

7.  Guest post

Guest posting is a great way to grow your blog’s audience.

Find blogs with an audience that fits your own blog.

Read the posts on the blog and think about a way you could add valuable content to the blog.

See if the blog accepts guest posts.

If they do, go through the contact flow and make contact with the site editor.

If the blog doesn’t have a formal way to send in a guest post request, then contact the editor and see if they’d be interested in allowing you to post.

Discuss your ideas for the post and ways that it will help their audience.

Along with adding great content to other blogs and improving your status as a leader in the industry, guest posting is a great way to test how good your blog is.

Guest blogging is a leap of faith.

You are putting your content out there for another site editor to judge.

Go for it.

What do you have to lose?

So they might turn you down (not likely).

Even so, you’re still testing your blog content.

Maybe there’s a reason they didn’t want to publish your article.

Use the refusal to inspire you to improve your writing.

I always like to come back to what will help out my audience.

Inspiration always seems to be best fostered when I think about my audience.

8.  Track your blog and outfitting success

One last important part of starting your outfitting blog is to track your success.

Use the tracking tools in your blogging platform’s admin section to see how you’re performing on your targeted keywords.

Track which posts are popular; both with page views and interaction in comments.

Track your business for your outfitting business.

See if you’re getting any clients as a result of your blog.

Bonus

There are tons of creative and fun things you could do with an outfitting blog.

Make sure you enjoy editing the blog and participating with your audience.

Always keep your audience as your blog’s number one priority and they’ll return the favor.

Have fun and enjoy your blogging success.

Summary

A blog to go along with your outfitting business is a great way to further enhance your customers’ experience.

It’s also a great way to gain attention online and hopefully gain more customers.

If you want to be a leader in the outfitting business, it’s imperative for you to start a blog that adds value to your customers’ outfitting experience.

Best of luck with your new blog.

If you have any questions or insight, please add them in the comment section.

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Give Away Your Hunting Knowledge for Free

Think like a Buck in Rut and Find your Blogging Voice

For bloggers in the niche of the outdoors, hunting and fishing it can be difficult to find a voice that is unique and interesting.

Singing Bird

image credit: nagillum

There are lots of great outdoor bloggers out there so it has to be impossible to find a unique and interesting voice that others find appealing and valuable doesn’t it?

The goal of all outdoor bloggers is to find a voice that draws in subscribers.

Well, the answer to finding your blogging voice may have been right in front of you the entire time.

For deer hunters it should be obvious what you have to do to find your blogging voice: think like a buck in rut.

Finding your voice and gaining new subscribers can be a lot like the daily life and life of a buck during the rut.

During the rut, a buck spends hours upon hours, often without sleep, trying to find a mate. Even after a buck finds a potential mate he has to have patience to wait for the mate to be ready for him. Then when they’re done with each other his journey starts all over again.

Emerging bloggers spend hours upon hours, often without sleep, trying to find potential readers and subscribers. Even after the blogger successful converts one reader into a subscriber they work to find more readers, convert them into subscribers and then continue to work to keep the subscribers they already have.

To find your blogging voice and to grow a set of subscribers for your hunting blog, I suggest you start thinking like a buck in the rut.

Here are my top 10 tips for finding your voice and growing your subscriber list

1.  Bucks in rut react, they don’t think

Throughout your day you’ll likely have moments of inspiration for potential blog posts. Write down the idea and the first chance you get start reacting to the idea. Just keep writing and see what comes out. Don’t stop to correct mistakes; just keep writing. Some of the best posts come out of just reacting to ideas for posts.

2.  Bucks in rut have one focus

Your blog should have one main focus. Your passion is hunting and the outdoors. Determine what focus you want to have on hunting and the outdoors and maintain this focus every time you sit down at your computer to write a post. Write your focus down and post it on your computer if you have to. My focus for this blog is to use my experiences in the direct marketing field, hunting business field, and general experiences on the Internet to help those in the hunting business. I try to keep this as my only focus when writing.

3.  Bucks in rut never stop trying

Sure bucks in rut get in fights. Certain does turn them down. But bucks never stop trying to succeed at their main goal. They keep running, searching, and trying whatever it takes to succeed. You need this same mentality. Don’t let past failures keep you from trying. Use your past to fuel your passion to succeed.

4.  Bucks in rut throw away caution

The best time of the year to hunt for trophy bucks is during the rut. This is because bucks throw caution away for their main focus. Throw away your cautions when writing your blog posts. Bucks risk losing their lives to succeed. Your potential risks are not as severe.  If you don’t release yourself from caution you may never be able to give everything it takes to be successful on the Web.

5.  Bucks in rut use all of their senses

Take advantage of your ability to observe what’s occurring on the Web. Bucks need to be aware of everything going on around them in order to find a potential mate. Like these bucks, you need to be aware of others’ needs to be able to potentially answer their needs through your hunting business. You need to be able to observe current events are taking place on the Web that may provide successful trends for your own hunting business.

6.  Bucks in rut work hard and enjoy their success

When you do have success, enjoy it! (Get your mind out of the gutter. For example, if you create a blog post for your hunting business that gets good traffic, enjoy the success. You’re hard work is paying off.)

7.  Bucks in rut aren’t afraid to challenge seemingly larger competitors

I’ve seen relatively small bucks take on larger bucks in the rut in order to gain the attention of a female deer. This takes guts, but the smaller bucks stand out as not being afraid to challenge the status quo. Don’t be afraid to refute the seemingly dominant voices in the hunting world. If you truly have a different worldview, write about it and use it as inspiration to create valuable content.

8.  Bucks in rut visit new territory

It’s said that bucks will travel miles beyond their home range during the rut. To reach success, you need to get beyond your home range. Venture outside of your normal Website visiting routine and find new and adventure-filled content. I like to use Alltop to expand my home range. Creativity is fueled by that which we find new and interesting.

9.  Bucks in the rut do have some patience

During the rut I’ve seen bucks settle down with a doe for a little while until she becomes ready to mate. This, as most guys know, takes some patience. Bloggers need to have patience when writing blog posts. You’re doing the right things with your hunting blog. Have patience and your hard work will pay off.

10.  Bucks in the rut that experience success build confidence

When a buck in rut succeeds in his goal his is building confidence for the future. Confidence for bloggers comes in many forms. Success can be having someone comment on a post. It can mean a personal record for page views. When your hard work pays off with success it builds your confidence and this leads to better content creation. Focus your hard work now and when the success comes you’ll be able to take advantage of your building confidence.

Once your understand that creating a hunting blog is not just about pushing your message on potential customers for your business, but about creating real connections and relationships, you’ll find your blogging voice comes easy.

Best of luck with your hunting blog.

Think like a buck in rut to find your blogging voice…at least you don’t have to worry about being shot.

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Give Away Your Hunting Knowledge for Free

Does this sound crazy?

Girl with Blue Green Eyes

image credit: Lin Pernille ♥ Photography

It might.

You’re an expert in the hunting world.

You probably have an outfitting service, a hunting Website, or another hunting service of some kind.

Why would you give away even part of your business for free?

The answer is simple…

Exposure

Your customers are getting your knowledge from somewhere. The Web enables us all to get endless amounts of information.

If your customers are not getting they’re needed information from you they’re getting from your competition.

Give away your knowledge for free to grow your business.

It’s a difficult to digest at first, but here are a few…

Benefits to giving away your hunting knowledge on the Web

“Free” Encourages Sharing…as long as it’s valuable information

Once you open up your valuable knowledge to the Web, people will appreciate your willingness to share and seek out your information.

Part of the problem with charging for your knowledge Is people are initially turned away.

Offer them something to get them acquainted.

If you’re an outfitter, share your local hunting knowledge in a blog or in forums.

Offer to help hunters with their questions.

Provide as many avenues for sharing and connection as possible.

Your own credibility will grow and your outfitting business will gain exposure and clientele.

Giving away your knowledge allows others to take credit

This one might be difficult to understand at first, but think about it.

If you give away your knowledge of say, deer hunting, to your followers and they can tell their friends about their new found knowledge…they’ll feel like super heroes.

They’ll feel great and the word about you will spread.

Read this article at CopyBlogger to further understand “How Word of Mouth Really Works“.

The key is to allow others to use your knowledge so they can expand their own knowledge and share it with as many people as they can.

This expands their reach and your reach.

That sounds pretty good doesn’t it?

Hopefully you’ll get credit (and in most cases you will).

Give away your knowledge and let others take credit.

Conclusion

The Web is changing the world.

In order to succeed you’re going to have to get comfortable with sharing and giving away your knowledge.

If you’re a hunting outfitter and you have some hunting secrets, share your knowledge and watch your business grow on the Web.

You do have valuable knowledge to share…so share it and help others succeed. Their success is your success.

Examples of successful sharing are all around us.

There are blogs dedicated to every interest and hobby you can imagine.

If you aren’t sharing your knowledge you are missing out on reaching people and making valuable connections.

Start sharing today.

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Which Blog Commenter Are You?

You just read a great blog post…

Studying at the Computer

image credit: krossbow

Now what?

Reading many different blogs is a way to keep your mind sharp and open for added knowledge.

Commenting on blogs takes your blog experience to another level of connectivity.

Commenting on blogs shows the blog editor(s) that you care enough about their writing to add your own thoughts/advice/opinion to their work.

Naturally, your blog comment will reveal something about your personality to the blog editor and its readers.

It’s important to be aware of your own commenting personality.

Here are 3 Common Types of People Who Comment on Blogs

The Visitor

“Great post!”

The Visitor is a passerby reader who likes the blog post enough to add a small comment like this.

Nothing is added to the post. The post writer will appreciate the comment and probably say thanks for stopping by.

That’s about as far as the connection usually goes.

Is The Visitor memorable?

Nope.

The Storyteller

“Wow, your post reminded me of a something I just wrote on my website…”

The Storyteller is a person seeking out knowledge on blogs, but often they look to promote their own blogs by pushing themselves in the comments.

Pushing Yourself/Business in Hunting Forums, Blogs, and Social Media” is a common mistake on the Web.

Most people love to hear stories…if they add to the conversation.

The Storyteller walks a fine line of being too pushy with themselves and being memorable.

The Listener

This is the most memorable type of blog commenter.

The Listener reads the post, thinks about the post, and actually listens and understands what the writer is saying.

After listening to the writers post, The Listener will try to add valuable insight, praise, and questions in the comment section.

The Listener first lets the writer know how much they enjoyed the post and often mentions the portion of the post they enjoy the most.

If possible, The Listener will try to add their insight and thoughts. Adding one or two more tips to a tips list is an example.

The Listener also likes to ask questions to further their interaction and connection with the blogger.

Bloggers love to write and love when people comment.

The Listener knows this and asks questions because they know the blogger will be more than happy to continue the conversation.

The Listener is very memorable.

Conclusion

Commenting on blogs is a great way to expand your Web experience.

Think about what type of blog commenter you want to be. Each type of blog comment has its own proper role.

Think about what type of comment best suits the post you’re reading as well as what type of comment fits your own hunting Website.

Leave your comments on this post below.

The only mistake would be to not leave your comment.

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4 Ways You Can Use a Blog to Improve Your Hunting Website

“The harder I work, the luckier I get,” Gary Player.

Four Leaf Clover

image credit: kaibara87

With some hard work and a little luck…

You can create a blog and have followers in less time than you may think.

A good business blog is a must for your hunting business.

A blog will allow your customers and potential customers to get information from you consistently. By writing regular posts, you’ll be able to grow your reputation as the knowledgeable, go-to person in your industry.

You’ll stand out above your competition.

When potential customers find your blog through their Google search, they’ll be able to see all of your knowledge organized neatly and efficiently.

The benefits of a business blog are infinite.

But…if you’re still not convinced that your hunting Website needs a blog, here are…

4 Ways You Can Use a Blog to Improve Your Hunting Website

1. Help Others

You’re an expert in your field; the field of hunting. People are using the Web to find the information and knowledge they desperately want/need.

A blog is your tool to connect with the people searching for your knowledge.

You’ll be helping others when you write posts that empower and add value to their lives.

Draft posts that will inspire others.

The world of hunting is expansive and there are a great number of hunters looking for knowledge.

Focus on your niche and show why you’re the best and most knowledgeable.

By sharing your knowledge, you help others improve their own lives.

2. Improve your own knowledge

A blog is a great way to improve your own skills.

You’ll improve your writing skills.

You’ll improve your research skills.

By writing a blog, you’ll gain an objective view of your own business.

As you write about your industry, your success stories, your suggestions, tips, etc., you’ll be able to reflect on what has been the source of your success.

This reflection will also allow you to reflect on your failures and what you can learn from these failures.

A blog is like a journal that you share with your customers.

Your blog will be a source of all of your knowledge.

It will be a great resource for you customers and potential customers, but more importantly it will be a resource for you to reflect and learn from as well.

3. Share Your Case Studies

Your hunting business probably has some happy customers. Therefore, you have success stories.

There is no better place to share these stories than on your new blog.

Include your past customers when you write your case study. Ask them to write about their experience.

Be honest when writing case studies.

Use photos, videos, etc. to show your blog readers how you created a successful business relationship.

There is nothing better than a tangible example when you’re trying to make new business connections.

4. Make Connections

As you write great content on your blog, you’ll begin to receive comments.

This is when the fun really begins.

When someone comments or emails you about a post on your blog, they are giving you their attention. They are showing you that your content is valuable to them.

This is a positive connection for both of you. They are seeking to gain further insight from you.

This is your chance to prove your worth and further enhance the relationship.

Hopefully it will lead to a successful customer/business connection.

Implementation

OK, now that you’re ready to start your blog or if you’re ready to improve your blog…check out this video “How Guy Kawasaki became Technorati’s #24 ranked blogger (and how he aims to be 10, then maybe retire)” on Jeremiah Owyang’s blog with Guy Kawasaki.

It’s a truly great video.

(At about 11:20, he offers great insight on the independent decision making of linking).

Get a plan together for your future hunting Website blog.

I look forward to adding you to my RSS!

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10 Hunting Website Truths You Can’t Ignore

Just as Autumn will always be beautiful…

Road Trees Colored Leaves Autumn

image credit: Perrimoon

…these 10 truths about your website will most likely stand the ground of honesty in the online world.

Every website is different. Yours is going to be better than the rest (I believe in you!). Still, there are a few common traits that all sites seem to have.

These are a few of those common truths I’ve noticed recently.

1.  Video is king

On the Web today, people love watching video. Our eyes go crazy reading articles and blog posts. We need the occasional video to break up the day. Some of us our visual learners. Make a few fun and valuable videos for your hunting website. Get a little creative. You never know when you might come up with a great idea for your business (ex – Will it Blend?).

2.  Hunters love to look at photos of trophy bucks

Photos are great. Having a photo gallery for visitors to browse is a great way to provide value and get people to stay on your site for awhile.

3.  Blogs are great

Blogs are a great way to keep your visitors coming back to your site. Blogs are a great way to improve your website’s natural traffic. Blogs are a great way to interact with your customers. Blogs are a great way to add to your personal brand. Blogs are “enter any of many more reasons blogs are great”!

4.  Simple is best

I’m a big fan of “Simple” in the “Simplicity vs. Complexity” question.

5.  Make sure visitors can search your site

New visitors especially will want to look through your site. Make sure it’s easy for them to find what they’re looking for. Most programmers can implement a good search engine. Otherwise, Google’s is the best.

6.  Titles and Headlines get traffic

A great title that catches the eye of passersby is the best linkbait you can write.

The Cosmo Headline Technique for Blogging Inspiration

7.  People love lists

It’s natural for people to be drawn to lists; especially on the Web. Lists are easily digestible. There is so much to see on the Web so our attention is our resource. Lists are a great way to get valuable information in a short and concise layout. Whatever you are an expert in, you can write great lists. What is your area of expertise? Are you an outfitter? What are the 5 best tips for hunters looking to use an outfitter for the first time?

A Guilty Pleasure of the Blogosphere and Social Media: Lists

8.  You can be anything, but not everything

Take all of the “ands” out of your Website vision. As Andy Sernovitz says, “A great brand can only be one thing“. Focus on solving your customers’ questions and problems relating to one specific area – the more specific the better!

Being unique on the Web is especially important. There is a ton of noise on the Web. Focus on being the expert in a certain area and work hard to make sure you’re the best. I know you can!

9.  Consistently update

My daily routine includes checking my RSS and blog roll every morning. I’ve become a big fan of blogs that have new articles each morning. Daily or during the business week is a proven consistency. Newspapers are a great example. Get consistent with your website and blog. Make sure your readers have a reason to keep coming back to your website.

What is the Ideal Post Frequency for a Blog?

10. You need to spend time off your site to grow your site

One of the most important things you can do to grow your website is to spend time off your site. Your future visitors are out on the Web. Find out where they are spending their time and start spending some time there. Get to know them. Figure out what they like about the popular sites. Become active in the online community and people will find their way back to your site.

Do you have any other “truths” for hunting sites?

I’m sure there have to be more than 10!

What are your experiences with yours?

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Paid vs. Natural Traffic: It’s like Baiting vs. Funnel Hunting for Deer – Part 1

Paid vs. Natural Traffic: It’s like Baiting vs. Funnel Hunting for Deer – Part 1

This is Part 1 of a 2 part series. Next I’ll cover how to determine the best course for your business.

To pay or not to pay…

Pondering Traffic on a Website

image credit: striatic

…for Web traffic?

This is a difficult question for any hunting business owner. Paid traffic can yield fast results. It involves relatively little work. Although in order to really benefit from paid traffic one does have to do a little strenuous labor.

The greatest benefit of natural traffic, of course, is the fact that it’s free…in the monetary sense (cents – for the witty person).

Both methods are worthy of looking into. But you only have so much time and effort to give. Determining which one to spend more of your time on is important.

And since your business is unique, your business has unique traffic needs.

So, how do you determine which route is best for you?

Both paid traffic and natural traffic have a place for hunting business owners.

Think of Paid vs. Natural Traffic like you would Baiting vs. Funnel deer hunting

Paid – Baiting

There are many forms of paid search on the Web. Yahoo, Google, MSN, Facebook, and others have some of the best and most targeted forms of paid advertising (one way to pay for traffic).

You could also advertise on sites and Web pages you pick yourself.  This will cost you a few bucks.

In addition, there are agencies that put together entire online advertising campaigns. They’ll put your ads on various targeted Websites, video sharing sites, photo sharing sites, etc.

Hunting with bait, is similar.

You put your bait (advertisement) out in the woods (Web) in particular spots that target deer, such as trail crossing (hunting forums with heavy traffic) to try and get yourself (your business) in front of the deer at the correct time to make a harvest (sale).

The good

Baiting/Paid-Traffic is a tactic that, when used correctly, can yield excellent results. Get yourself on some prime property and you’re bound to have a few successful harvests. And results can be almost instant.

All it costs is the price of the bait (ad).

The not-so-good

While there are positives to baiting/paying-for-traffic, there are a few cons; such as cost. Worthwhile ads are expensive. And paying someone else to do research on your industry is not cheap. The cost of using someone else’s efficient ad service is high; as it should be.

Natural – Funnel Hunting

Natural traffic is a never ending struggle. It’s hard work to consistently add valuable content to your site.

You have to give customers a reason to visit your site. You have to work to make sure they know about your site. This comes from various forms of offline and online word-of-mouth. It comes through your customers’ search results on Google.

Successful natural traffic is a continuous work in progress.

You’ll work to target specific keywords and put those keywords on your site.

You’ll likely see very little traffic initially despite your hard work.

Funnel hunting for deer is similar.

You study the terrain (the Web). You seek and observe common travel patterns (forums and blogs). Eventually you’ll take to the stand and put in your woods-time (commenting and posting on blogs and forums). After some time, you’ll begin to see your hard work pay off. You’ll see more mature bucks (quality customers). And you’ll eventually begin to harvest bucks of increasing quality (big business deals).

The good

When natural funnel hunting, you force yourself to learn the intricacies of patterns and movement of the game (potential customers) in their natural habitat (the Web). You learn how they move (the Websites they frequent). You learn their favorite foods (search terms – keywords).

All it takes is extreme commitment and time.

The not-so-good

Your time is your most valuable resource. Successfully getting natural traffic to your site takes a lot of time.

You’ll often work for long periods with no results. When results do come, they’ll be slow and steady.

Conclusion

I’m not partial toward paying for traffic or working to gain natural traffic. Both have a place. I’ve used both. I’ve had success with both.

Traffic, like a trophy buck, is rewarding when you make a successful harvest. It’s a great feeling to get a ton of traffic to your site.

Baiting can yield quick and sometimes amazing results. You might plop down some bait and get a huge buck to come in right away.

Funnel hunting yields few results early on, but as you gain a keen knowledge, you steadily see an increase in the quality of your results. You learn how your industry works and begin to understand how to capitalize on natural patterns.

So you have two choices: bait and hope or funnel hunt and fail continuously until you learn the natural patterns.

You’ll have to determine how you want to get traffic to your site.

In the next post, I’ll cover how you can determine if Paid or Natural is best for you.

So what are your thoughts on paid vs. natural traffic?

Have you had success with certain forms of paid traffic?

Have you had success with natural traffic? If so, how did you gain this traffic?

Update: Part 2 is now available…”Paid vs. Natural Traffic – Baiting vs. Funnel Hunting for Deer – Part 2

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Yikes! Where do I begin?!?

Jumping Off Cliff

image credit: Powderrun

You might be feeling like this right now. You’re bringing your hunting business to the Web. You’re wondering if you should pay somebody to launch a Website for your business. Do you need a blog?

Sometimes you have to just go for it and jump in

Basically, you’re wondering, “Where do I begin?”

At first glance, the Web can seem like an intimidating place.

Don’t worry. You’re not the only one feeling this way.

And you know what’s even better?

The Web is a great place to make meaningful connections not only with your future customers, but also with influencers in the online hunting world.

If you are willing to put forth a little effort to extend your hand and make some friends, you’re already in the right mindset to add value to yourself and to your business by entering the Online World.

Congratulations!

You’re on your way.

Here are a few ideas on how to get started on the Web.

Get ready, you’re about to set yourself up for a fulfilling life on the Web.

The List

  1. Go to Twitter and set up an account. You’ll meet some great people.  Here are “10 People All Hunters Should Follow on Twitter“. Visit TwiTip.com and check out this post “10 Easy Tips for Twitter Beginners” and you’re on your way. Here’s some great advice on “How to Pick Up Followers on Twitter“.
  2. After you get yourself started on Twitter, “Use Twitter to Improve Your Hunting Business“.
  3. Visit The Outdoor Bloggers Summit – you’ll find tons of great blogs and great people here
  4. Visit hunting.alltop.com – “All The Top” hunting blogs – Keep up to date on great hunting news and information
  5. Visit the top hunting forums: HuntingNet, Bowhunting.com, BigGameHunt.net, HuntingForums.com, Google Search: “Hunting Forum” for more
  6. Direct message and use @replies to your new Twitter buddies
  7. Comment on blog posts
  8. Make Alltop.com one of your first stops every time you’re online to keep up on the latest news – The news and information will help you with the #10
  9. Add your insight to forum threads
  10. Pick your favorite blogs and forums and make it a habit to contribute to them regularly
  11. Start your own blog – Yes I’m serious – This is a great way to make your worth known!
  12. I personally like WordPress. It’s free to use. It looks great. Let me know if you have any questions about it. Otherwise, here is some excellent advice on “Choosing a Blog Platform
  13. Read “40 Ways to Deliver Killer Blog Content
  14. Make sure to combine your passion for hunting with your other passion – your business – when writing your posts
  15. Remember to enjoy ::smile:: your blog (It’s fun!)
  16. Consider launching a Website for your hunting business. A Website is a big, but worthwhile step.
  17. Make sure your blog and new Website complement each other  – Look & Feel – Cultural Aura (Did I just use the word “aura”? Yikes!)
  18. Make sure customers and visitors can participate on your Website: Reviews, Comments, Participate with them in their conversations
  19. Evaluate your Web experience thus far: Form new goals, What’s working/What’s not working?, Are they new technologies that allow you to make connections?
  20. Go back to Stage 1:  keep participating and connecting!

There they are.

Questions? Comments? More to add? Your experiences on the Web?

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