Comments on: 5 Business Mistakes You Can Learn From http://huntingbusinessmarketing.com/business-mistakes/ Hunting Business Marketing provides marketing consulting for outfitters, bloggers, and business in specializing in the hunting industry. Sun, 07 Aug 2011 22:30:58 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dayne Shuda http://huntingbusinessmarketing.com/business-mistakes/comment-page-1/#comment-1378 Dayne Shuda Wed, 09 Dec 2009 14:58:10 +0000 http://huntingbusinessmarketing.com/?p=3224#comment-1378 Thanks for sharing those links, Colleen. That is a great source on testimonials from Nielsen. I'll check out your e-course. Thanks for sharing those links, Colleen.

That is a great source on testimonials from Nielsen. I’ll check out your e-course.

]]> By: Colleen Francis http://huntingbusinessmarketing.com/business-mistakes/comment-page-1/#comment-1377 Colleen Francis Wed, 09 Dec 2009 14:51:43 +0000 http://huntingbusinessmarketing.com/?p=3224#comment-1377 For testimonials, it's important to differentiate between on-line opinions and peer-reviews. There is some great data from Nielsen (http://bit.ly/Q30up) who showed that Testimonials "from peers" is trusted 90% versus 70% for other stuff on your site - even consumer "opinions". Shows how important it is to match testimonials to your prospects (demographics, industry, etc...). If you're interested, I've got additional insights at http://www.testimonialdirector.com/ecourse. For testimonials, it’s important to differentiate between on-line opinions and peer-reviews. There is some great data from Nielsen (http://bit.ly/Q30up) who showed that Testimonials “from peers” is trusted 90% versus 70% for other stuff on your site – even consumer “opinions”. Shows how important it is to match testimonials to your prospects (demographics, industry, etc…). If you’re interested, I’ve got additional insights at http://www.testimonialdirector.com/ecourse.

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