It can be difficult to focus on your exact target audience.
I advocate blogging to just about every person I encounter.
There are many reasons blogs are a beneficial way to spend time for various people in various professions.
Business professionals can grow a following of folks that share interests in various products and services.
Community leaders and non-profits can grow a following of folks with similar demographics to foster understanding and tolerance.
Newly graduated college students can create a blog that demonstrates their worth vs. the other recent graduates as well as their worth against experienced workers. (This is vital in today’s employment environment).
The biggest reason, I feel, blogs are beneficial for most everyone is the ability to regular, relevant content to an audience. The nature of blogging fosters a following or community with specific interests. Blogging creates a type of list – a term used frequently in the direct mailing and email industry. And most professionals in those industries will tell you, “The money is in the list”.
After most folks realize the benefits of creating a blog, they begin writing content and experimenting with their posts to find out who their audience is. This is a great learning experience for most, but something that is difficult for bloggers both new and experienced is determining the single target audience member.
Single Target Audience Member
Often when I read blogs that are right on the cusp of breaking out with great traffic and attention, I’ll see posts that seem to target different audiences.
One post may cover how to use food plots to attract deer while the next may cover how to blog about deer.
It’s an easy mistake to make (I’ve done it) to blog about something not on topic with what you’re building your audience around. There will probably be some readers that want to read about how to blog about deer, but for the most part, in this example, the readers want to know how to hunt deer.
The key to successful blogging is determining the one person you’re writing your posts for.
With each post you write, think about your audience and get it down to one person. The person can be fictional, but I like using actual folks when I’m crafting a post. It seems to help with the words I use, the tone I use, and the way I cover a topic. It also helps me keep posting somewhat regularly, which is important for maintaining loyalty and repetitive visits from your core audience.
I stray sometimes for the sake of shaking things up – for my own sake to keep things fresh and for the sake of the readers. There is always the temptation to expand the audience and grow in scale, which is usually a good thing – having more readers. It’s a balancing act – writing quality, focused content while growing your audience as large as you can.
Multiple Target Audience Members
As I just mentioned, writing to multiple audiences can work for some bloggers if done correctly. And there is no, one way to do it correctly.
A situation where writing to a different audience may work:
Blog: Dave’s Hunting Blog – Deer hunting tips
Normal Post: How to Use Food Plots to Attract Deer
Multiple Audience Post: What Hunting Companies Are Doing Wrong
The multiple audience post will cover the things hunting companies are doing wrong in serving their customers: hunters. This post has the potential to both generate discussion amongst the hunters that agree with Dave and the companies that may stumble upon the blog post and realize there is an audience on the blog they can connect with while improving their service.
This post is mostly a reminder to me that my single target audience member for this blog is hunting bloggers. There are other folks that read this blog and that is wonderful, but for the most part, I try to write every post with a single person in mind as the audience: a dedicated blogger in the hunting industry. Sometimes I forget and you’ll see posts that are irrelevant to this person, but I try to stay on task.
What are your thoughts on writing for a single person?
Have you had success with a different strategy?
Please share your observations in the comments.
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