Archery Report | Business Review

With a solid, consistent focus, Archery Report is seeing strong growth

I came across a blog post from New Archery Products today in my RSS feed and stopped by the NAP Blog to read about their Quiktune Sizzor arrow rest. Check out the post The Sleeper for a great product review of the arrow rest. NAP does a great job of using high quality photos in their posts. The photos make for a better experience for visitors and although they don’t post often, I find myself always checking for the latest from NAP.

Quiktune Sizzor

At the bottom of the post, NAP left a link to another review for the Sizzor, Review: NAP Quicktune Sizzor Rest. The URL in the link was interesting so I followed it.

Archery Report

Archery Report

Archery Report is a blog and Website operated by Michael Larsen.

The report covers news views and reviews of all things affecting the world of archery. From reading a few of the posts, it is obvious that Michael has a healthy (probably depends who you ask) 🙂 obsession with archery. See 300 days to 300 for some insight. I love the passion.

I became more intrigued with Archery Report after checking out the stats on Compete (a habit of mine). It looks like the site was launched in July of 2009 and the pace of growth has been strong every since.

Michael discusses new archery products, news affecting the archery industry, and technique for shooting effectively. It’s quite the extensive archive of information if you’re an archery enthusiast.

Michael provides his own thoughts on news articles, which is something readers often seek from bloggers. News publications simply report the news, but one of the most sought after elements of the news is interpretation so bloggers can grow their audience by providing insight into the daily happenings in niches.

Also found on the site are extensive product reviews. Michael lays out tons of content including insight and photographs to create some of the best reviews I’ve read. For example, Hoyt Maxxis 31 and 35 Review and Spotlight.

The strategy for posting on Archery Report is effective and the growth in traffic proves that archers are connecting with the site and with Michael.

Consistency

Consistently adding new posts and staying consistent with focus are two extremely important elements of successful blogs.

Too often (including myself) bloggers will struggle to keep adding new content to their blogs. As you develop a following, it’s important to continually feed new and interesting content to visitors. When they become hooked on your writing they’ll continue coming back repeatedly (even many times a day) if you provide them with content.

Search engines realize the important of consistency with post frequency as well. They realize how important frequent posting is to readers and reward sites that post quality content often with high authority in the search rankings.

For new blogs, it’s best to default at a high frequency (5-7 times a week or even more than once daily), but don’t forget to test different variations. Find out what your audience wants and provide the appropriate amount of content.

Quality and quantity are both important.

Effective Writing Style

After reading a few of Michael’s posts it’s safe to say that he has a unique voice in the outdoor industry and in the blogosphere. He has a technical side to his descriptions, but he has a way of describing situations like tuning with simplicity that makes it easy to understand.

Personally, I like the way he organizes his posts, especially his reviews. He uses headings, images, video, bulleted lists, summaries/conclusions, and other tools well. It makes for great reading when authors take the time to organize things so their readers can scan articles and dive deeper into the content when they choose.

SEO

Highlighted on the Archery Report Advertise page are a few statistics including some impressive search rankings. The site is ranking for relevant terms. Terms like 2010 bows, archery reviews, and 2010 bow reviews are competitive and have a good amount of traffic. It’s impressive that the site is ranking ahead of well-known archery sites for these terms.

It’s proof that Michael’s writing style, the site’s popularity, and the site’s technical layout make for a winning SEO combination.

Monetizing Archery Report

From my review, it appears that Archery Report is going about monetizing in the traditional ways: affiliate program and ads.

These are two viable options. I explained another option for bloggers in Profit from Your Blog.

For his book reviews, Michael is using an affiliate program to link to the books on Barnes & Nobles – a strong strategy that can be very effective if the reviews are valuable and plentiful.

Also on the site is the opportunity for advertising. It’s a strong possibility that with continued traffic growth that Archery Report will gain some advertising clients that will provide fixed revenue each month.

A final interesting aspect of Archery Report is the opportunity for hunting product manufacturers to send Michael their products for review. Michael provides the benefits to having Archery Report Review Your Product.

If this program gains enough traction, Michael could begin charging for the reviews as a way to provide further revenue.

Summary

Archery Report is an excellent example of a start-up blog that can see successful growth right from the beginning with the right formula of focus, consistency, writing style, and monetizing.

As the site sees more quality content regarding archery, I suspect it will continue to build its audience and become a strong player in the online archery world.

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Dayne Shuda

I'm the founder and contributer of Hunting Business Marketing | Tutorials, Tips, and Strategies for your Hunting Business. Check out my articles on Hunting Business Marketing and follow my daily findings on Twitter.

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