You are not your customer
image credit: DerrickT
I’ve often struggled with understanding that I am not the reader of my blog posts.
When I originally started writing posts for this blog I would think of problems I came across while trying to get Hunter Share off the ground…and trust me, there were (and still are) a lot of problems.
I would also think of questions I had about how to market the Website and try to answer those questions and solve the problems by writing a post about the situation.
It seemed like a good idea at the time and I think it actually produced a few good posts.
The trouble with this technique is that my focus was on me and not on the people I was trying to reach and connect with.
Today there are a few tricks I use to write posts that are (hopefully) valuable for you and the other hunting business owners and bloggers who read the content on this blog.
Let’s take a look at a few of these techniques.
If you have a hunting business and are thinking about launching a Website or if you already have a Website for your hunting business, I am a big supporter of launching a blog to coincide with your hunting Website.
Before you continue with this post take a look at a few of my previous posts on how a blog can help market your hunting business:
Also check out:
Now let’s take a look at a few of those tips for writing reader-valuable blog posts…
Who is your reader?
As I mentioned before, you are not your reader.
When I first started this blog I thought I was the perfect description of what you were.
Now I realize that I was wrong.
The Web is full of individuals. It is very difficult to segment people on the Web because the Web brings out the true individual in all of us.
What you have to do is come up with a mental (or literal) image of who your blog reader is.
It’s alright if you don’t have a clear picture of your readers when you first start out. I didn’t know you until I started writing the posts for this blog.
The value of using a blog on the Web is that it gives you the opportunity to form connections with your customers on an individual basis. Your goal should be to take the time to get to know each of your readers and then write valuable blog posts that answer their questions and solve their problems.
This focus will allow you to come up with detailed information that answers the question of your specific reader. And it’s likely that your other readers may share the same problem or have the same question as the person you’re directing your post to.
Define who your readers are and work to form connections with each of them.
The Web is about individuals so try to as close to the individual level as you can with your readers.
Thinking of one person when you write
I just touched on the importance of the connecting with individuals on the Web.
A trick I have learned for writing quality blog posts is to think about one specific person when I’m writing a blog post (yes I do have someone in mind as I write this post too).
I spend some time each day reading plenty of blogs on various topics. I like to leave comments. I like to use Twitter to stay in touch with those who share a few of my same worldviews.
Through these connections, I like to pay attention to the questions and problems people are experiencing as it relates to Hunting Business Marketing.
This is where I get some of my best blog post ideas from.
And when I sit down to write the post I think of the person who asked the question or who expressed the problem.
I pretend like I’m speaking (typing) directly to them as I try to solve their problem or answer their question.
The result is usually content that is valuable, detailed, and thoughtful.
The great thing about this technique is the topics you cover will likely also be valuable to your other readers.
Most people have questions and don’t ask or have problems and don’t express them so if you can answer their questions or solve their problems before they even express them you can really win over some loyal readers.
Focus on one person when you write your blog posts and watch how you can connect with more of your readers while gaining a better understanding of who is actually reading your hunting blog.
Answering questions and solving problems
I just mentioned that I like to (attempt) to answer questions and (attempt) to solve the problems of those I make connections with on the Web when I write blog posts.
It really has been a beneficial process for me as I try to provide quality content for hunting business owners and bloggers here on this blog.
One tricky thing about answering questions and solving problems is that your readers or customers sometimes like to remain silent. They would rather remain quiet and unsatisfied than speak up to you and allow you to fix the situation.
To effectively figure out what questions and problems your silent readers are having you’ll have to pick up on subtle hints.
There are plenty of hunters on the Web openly expressing their problems, needs, and questions on hunting Websites and forums with comments and thread posts.
However, you also have to pay attention to what your target audience is saying when they’re not talking.
What I mean by this is you have to pay attention to the actions of your target customer online. Some of the best product or service solutions have solved problems people didn’t even realize they had.
I remember when the two-strap golf bag came out. It was a very simple concept yet for years and years golfers just assumed a one-strap golf bag was the only option. However, T.J. Izzo saw that golfers were struggling to carry their bags for 18 holes. Shoulders were sore and when your shoulders are sore it makes it difficult to play golf. So Izzo created two-strap golf bag concept and now just about 100% of golf bags use his design.
Izzo noticed a subtle pain and solved the problem.
With the Web, there are lots of loud and subtle pains being expressed.
For blogging, look at what your target readers are doing and saying on the Web and attempt to provide them with answers and solutions with your blog posts.
Bonus Example – I just remembered an example of a subtle hint I was able to notice. I think I either mentioned “hunting stats” or something similar in one of my blog posts. I noticed that search traffic was coming in for the term and related terms. I realized that hunting business owners may be looking for a central place to find hunting industry statistics and information. So I took some time and created:
Update: I just realized that the Essential Stats post is ranked highly for the search term “hunting industry”!
Remember to add value
When you’re writing blog posts or doing anything related to your hunting business on the Web (or offline as well) you of course want to focus on adding value for your target customers.
Whether you’re answering questions or providing some valuable news, make sure you keep in mind what your hunting customers value.
I struggle myself with things that I think are valuable and useful, but readers like you may not see these things as valuable.
I have to remind myself that I am not my reader.
Focus on providing value for your real readers and you’ll find yourself creating remarkable content that is valuable for your actual readers.
Determining who your actual readers are is important for your hunting blog and Website.
Remember that you are not your reader. Focus on what your customers are asking and expressing and attempt to answer their questions and solve their problems with your blog posts.
And always remember to add value for your customers and readers.
There are lots of wonderful benefits of having a blog for your hunting business. By focusing on your target audience you’ll be able to write blog posts that reach out and capture a very dedicated and loyal readership.
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