Little details can make your site stand out
image credit: Squirrel Cottage
There is so much noise on the Web that it’s difficult to get your Website and content noticed. I remember just a year or two ago there were only a few basic hunting Websites that offered things such as photos, forums, and a few had blogs.
Today, there are more hunting social networking sites than a person can count.
This is just one example of how hunting Websites have grown in number over the past few years. Hunting e-commerce sites and hunting business informational sites have grown in numbers as well.
This development is good for hunters who use the Web. When there is more competition, hunters have the opportunity to choose the best sites based on which content creator is providing the best content. It’s often the site that offers the simplest navigation and features that wins the most attention from Hunters.
For your site, you not only have to create remarkable content, you have to create remarkable content on a Website platform that is easy to use. This is where it’s good to have a new web user to run through your content.
Today, hunting site owners including hunting businesses are creating sites that offer more features for connection with customers and potential customers.
There is a lot of segmenting in business, but I believe all businesses ultimately work hard to get to the individual level with every one of their customers.
I believe the advancements with hunting business Websites is only helping to improve the connections between hunting businesses and customers.
To stand out from the noise on the Web and make these deeper connections with your customers you’ll have to pay attention to the little details that can set you apart and make you visible to current and potential customers.
The way you can stand out to the hunters on your Web is to pay attention to the little details that only you can provide.
To better understand what I mean by this I thought I’d discuss 8 examples of my personal favorite little details that hunting business content creators are doing with their sites.
Hopefully you can take a few tips from these examples and come up with your own unique little details that will make your site and your hunting business stand out to the hunters on the Web.
Let’s take a look…
Base Camp Legends
Website: Base Camp Legends
Little Detail: Off Trail Video Series
Tom (@TSorenson) over at Base Camp Legends has done a great job with his Off Trail Series. It’s a dream for a lot of hunters to have their own hunting TV shows, but most simply leave it alone at the dream stage. Today with the Web it’s easier to share your hunting show with the world – you don’t need to have your show on TV to get noticed.
What makes the Off Trail Series a little detail that makes Base Camp Legends stand out is the fact that the quality of the videos are great, the unique voice that Tom and his friends bring to their hunts and interviews are easy for hunters to connect with, and it’s easy to appreciate the amount of work Tom puts into creating the videos.
This last fact (Tom’s hard work) is something that really stands out from other hunting sites.
If you can find something you enjoy doing and you use your limited time to put all of your effort into making it great, you and your site will stand out from the rest of the noise on the Web.
People recognize hard work and if you’re working hard for the benefit of hunters they’ll take notice and connect with you and with your business on your site.
Little Detail: Live Eagle Cam
My Outdoor TV (@MyOutdoor TV) has tons of great video content, but with the Eagle Cam they have created something unique and exciting – plus the Eagle Cam gets about as simple as possible for people to use – all you have to do is go to the page and watch the video.
This is an example of how you can present your remarkable content so it’s easy for your visitors to use. Also, My Outdoor TV uses their Website space to advertise the deeper content throughout their site. I noticed the Eagle Cam in an ad space on their home page.
They also do a great job of driving their visitors deeper into their video content with the “More videos…” suggestions.
So if you have unique content (including video or image) try making it simple to use and make sure there is a way for visitors to share the site across social media platforms.
Make your content easy to digest and share and you’ll find your visitors using your site more than other more complicated sites.
Little Detail: Discounted Trips
Cory (@gothunts) has a great Website and service with Outdoors International.
His is certainly not the first site to work as a directory for guided hunts, but Cory’s Outdoors International is easy to use and offers great hunts for hunters looking for once-in-a-lifetime hunts. This is why his site is popular with hunters.
The little detail that makes Outdoors International stand out is the Discounted Trips section.
I know Cory puts up hunting trips that come available at discounted prices. I think if a hunter drops out and the outfitter needs a spot they’ll offer the hunt at a lower price.
This is a unique service and hunters looking to save money on great hunting trips find it extremely valuable.
This type of service makes Outdoors International stand out from not only other outfitter and guided hunts directories but from all hunting service sites.
Website: Native Hunt
Little Detail: Hunt of the Month
T. Michael at Native Hunt has a great Website to showcase his hunting business.
One of the best ways to connect with your customers is to highlight their remarkable achievements. With the Hunt of the Month Series on Native Hunt, T. Michael highlights the success of the hunters who visit his property.
When you can highlight your customers or other businesses you are not only telling a great story for readers and potential customers, you’re furthering your connection with the customer you’re highlight as well as making them feel like they are vested in the success of your company.
Paying attention to a little detail like highlighting the success of your customers and focusing entirely on their accomplishments can go far for making your hunting business Website stand out amongst the competition.
Little Detail: Bowhunting Knowledge
When you’re the best of the best in your passion, you have a wealth of knowledge that your readers and potential customers thirst for.
The staff at Bowhunting.com are geniuses when it comes to everything bow hunting. And they are kind enough to package their knowledge into digestible articles, posts, and guides.
One of the great things about blogs and other types of content today is the willingness of individuals to share their knowledge with things like articles, videos, etc.
The more you can give people the more they will give you in return – including business.
Be willing to share your knowledge with your audience and you might be surprised at the connections you make as well as the new business you’ll generate.
Website: Muskoka Outdoors
Little Detail: Opinion Articles
One of the things that I think gets lost today is our willingness to share our opinions.
The truth is that people love opinion and subjective thought. People love when facts are interpreted by others. Even when we don’t agree with something a person or business might say it’s better to provide your views on the topics that are relevant to your business and to your customers.
By sharing your opinions and thoughts you’re putting your beliefs on display and you’ll attract people who share similar worldviews. This is how you build a sustainable following.
Of course you do have to be smart and make sure you have an open mind concerning certain topics.
On Muskoka Outdoors (@muskokaoutdoors), the writers do an excellent job of providing their opinions for people to read and interpret. It’s a valuable resource for hunters, anglers, and outdoor enthusists.
Don’t be afraid to share your insight and opinions with your readers and customers. It’s a way to build stronger connections.
Website: Hunting Life
Little Detail: Product Reviews
At Hunting Life (@HuntingLife), the staff is very knowledgeable about hunting products, outfitters, and other hunting services. Their input and reviews are very useful for hunters who are looking for feedback and insight into products and services.
When hunters are going through the buying process they go through a discovery process and then a research process to make sure they are making the correct decision.
This is where trusted product reviews are extremely valuable.
When trusted experts like the team at Hunting Life are willing to share their experiences with hunting products and services it’s a way to form trusting relationships and connections with the hunting audience.
Take a cue from the team at Hunting Life and share your valuable knowledge with your audience. Your readers will appreciate your honest insight and see you as the expert you are in your area of the hunting world.
The Web is all about connecting with others who share the same passions. It’s about learning from others and sharing your knowledge with those who seek your expertise.
It’s difficult to stand out from all of the noise in the online world, but if you can focus on the little details that make you and your hunting business unique you may just hit home with your target audience.
Do the little things well and create something that only you and your business are known for on the Web. It’s a way for you to successfully gain a strong following on the Web.
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