Relevant traffic and connections are what determine your success on the Web
image credit: doug88888
Usually the first question a new Website owner has for others is “How do I get more traffic and visitors on my Website?”
As the Web has developed Website owners and managers always seem to focus on traffic (and various conversions of course) as a way to compare yourself to other sites.
So every Website owner has the thought of traffic and how to get more of it in their minds at all times.
I thought it would be valuable to jot down a few ideas of how you might be able to get more traffic for your hunting Website.
Let’s take a look…
1. Aggregate Your Content
Aggregating content is the idea of collecting content from either off your site or on your site and putting it into a single post or section on your site. One of the things people value is the aggregation of content and resources to make their lives easier.
I remember want to research the hunting industry before starting a business. I had to scramble all over the Web trying to find stats, resources and Information.
I thought about that while thinking about what to write one day. Here is the post that formed as a result:
Aggregating content from your own site into new posts is a great way to increase the page views per visitor.
Add value to your reader’s experience by including links within your copy as well as providing things like relevant posts or examples. (I’m doing this right now for this post).
This technique is more for driving unique visitors deeper into your site than it is for gaining new customers from off your site, but it can drive both loyal and new readers deep into your content, which is likely to build a deep and long-term connection.
Here are examples of how I have aggregating some of my content:
2. Write Awesome Titles and Headings
Just like magazines, TV shows, billboards, and any other form of promotional material, your blog titles and Web page headings are the first thing your potential readers and customers see. Your titles and headings represent your first chance to convince people to move forward in their buying process. Whether they’re going to buy into your blog and subscribe with email or RSS or if they are going to buy your product or service, it all starts with the title or heading.
So the secret to writing good titles and headings is to effectively present the topic you’re going to cover in your post or on the page of your Website. Along with effectively presenting your topic you’re also going to have to catch the attention of your potential readers and you’re going to have to do this with only a few words.
It’s not easy to write blog titles, but there are a few things I do that seem to make it a little easier.
First, I think about what you are thinking about, questioning, or possibly struggling with as it relates to your hunting business. Then I think about how I can provide the answer (or promise the answer) with the blog title. It’s important, of course, for me to actually deliver on this promise within the post, but the way I try to grab your attention is by promising to add value to your life and your hunting business.
It works the same for the headings and titles of the pages on your Website. They are the first things your visitors see before committing to dive further into your site. Your headings and titles have to be convincing and promise to solve the needs of your customer.
Second, I look at publications, headlines, billboards, and other promotions
I’ve always thought that I can’t be an expert on everything so I’ve never had a problem with admiring the genius and expertise of others and using their techniques to my own advantage. One area where this applies is title and headline writing.
So I like to use the titles and headings of things around me for inspiration.
One example is the post:
You can really use anything as inspiration for your headings and titles. Just make sure you promise your customer something valuable and then deliver on that promise.
Here are a few more posts on titles and headings:
Titles and headings are often the first things your potential visitors see before the either visit your site for the first time, decide to visit your site on any given day, or if they decide to commit to visiting other pages within your site.
If you can write awesome headings and titles that promise to add value to the lives of your visitors (and you of course deliver on your promises) you’ll find yourself getting more traffic on your site.
3. Write Valuable Blog Comments on Blogs (And Change Your Comment URL)
Some of the comments left on this blog are simply amazing and full of valuable content.
They continuously leave content-rich and useful comments that add to the conversations on this blog.
To get traffic to your blog you can leave valuable comments like the comments often left on this blog. The readers of the blogs you comment on will see that you have something of value to add to the conversation and they will be convinced to click through your signature or name to your site.
This brings us to the second part of this point – what URL are you leaving in the signature of the posts you comment on?
When you leave comments on blogs you often have the option of leaving your URL or Website link for your signature or username. Do you normally just link to the home page of your Website or blog? This is common for most people. One thing I’ve tried to do recently is to think about the site and post I’m commenting on. I think about the topic and look back at my own archives and then leave a link to a related post if I have one. This way if readers of the post I’m commenting on like what I have to say in my post they can click through and instantlybe at a relevant post I’ve written rather than just my blog home page.
Leaving value-adding comments is a great way to get traffic to your site from other blogs in and out of your niche. You can also gain the trust of readers, which can lead to long-term traffic if you use relevant URLs in your signatures.
Update: It seems that on some sites you can’t post a comment with any URL other than a basic home page. I’ll have to dig into this a bit more, but just wanted to update.
4. Highlight Other Bloggers in Your Posts
One of the most successful methods I’ve used to make connections with this blog is to highlight the greatness of other bloggers.
I highlight other bloggers because I want to make connections on the Web and a side effect of this mentality has been an increase in traffic.
Because I’ve highlighted the remarkable things others do on the Web, the people included in the posts not only feel connected in some way this blog, but they have a sense of pride in the post that features their name and highlight. This feeling of connection is an incentive for the bloggers to share the post that’s on my blog across their networks.
As others share the post that features them, this blog spreads after that to new people I would have never met otherwise.
The idea of highlighting others in your posts is a classic win-win. The person you’re highlighting gets exposure to a new audience plus positive content written about them. You make a new connection and possibly gain traffic.
Here are a few examples of how I’ve highlighted other bloggers:
5. Figure out Stumble Upon
I’m still figuring out Stumble Upon at the moment (as I am always trying to figure out everything on the Web). All I know is that Stumble Upon sends (relatively) massive amounts of traffic to this blog on occasion. So I figured it might be worth checking out.
Since I’m still trying to find out more about Stumble Upon I’ll just leave you with this post:
Try experimenting with sites like Stumble Upon and you may stumble (sorry) on something that will generate lasting traffic for your website.
Bonus 6. Write Post Series
One of the most successful things I’ve done on this site has been to write post series.
I tend to write long posts and sometimes I’ll catch myself drifting into two or three different topics within a post and I’ll decide to split it into a post series.
Other times I’ll just find myself running out of ideas one night and I’ll put up a Part 1 and then work on Part 2 the following day when my thoughts are fresh.
Usually what happens is readers will become interested in Part 1 and they’ll have the curiosity or need to come back to find out if there will be more valuable information in Part 2. This is just another way to generate some long term interest in what you’re doing with your blog or site.
Post series also make for great flagship content that you can highlight on your site.
Here is one example of a post series I’ve done:
Getting traffic on your site is probably the biggest frustrations for all Website owners or managers.
There are lots of ways you can experiment with getting traffic and I suggest you don’t shy away from trying all of the new things you can (stay on the good side of your morals) to try and increase the impact of your content to as many people as possible.
Here I’ve only listed 6 simple things you can try and possibly stick with to help get a little bit of traffic.
I hope these work for you.
I also hope you can find better ways to generate traffic to your site.
If you have any super ideas or suggestions, please share them in the comments below.
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