Twitter is a great medium of exchange for Web users. There is a lot of great conversation taking place on Twitter.
Many businesses and Websites are using Twitter has a way to connect with their target audience on a deeper level. This effort results in stronger relationships for the business and the consumer.
A stronger relationship with your clients can mean a steady stream of income from loyal customers.
These smart businesses are realizing the benefits of using Twitter and seeing what a little extra effort can lead to on their sales sheets.
I thought it would be beneficial to go through my Twitter stream and find a few ways businesses are using Twitter effectively and then relate it to how hunting businesses could better utilize one of the fastest growing communication mediums on the Web.
So here are…
5 Creative Ways for Hunting Businesses to Use Twitter
1. The Setup Approach
This is a great example of setting up the benefits of your product or service. @homemadewine uses descriptive language to entice response. They were successful as they had a couple of questions about their business. This led to further discussion on Twitter thus forming a deeper connection with potential customers.
Use The Setup Approach to entice your followers to engage in conversation with you about your business. Use descriptive language and really give them a reason to @reply you.
You could tweet something like:
Summer bear hunts are a rush! There’s nothing like stalking these predators as they feed on fresh salmon. It’s you against 8ft giants!
You’re hoping it sets your followers up to comment on how they would “love to hunt bear”. And you’ll be there to possibly make their dream come true.
2. Helpful Trends
Here, Jesse uses his Web expertise and shares a trend he’s seeing that is beneficial to his followers. This is a great way to build your reputation as a leader in a niche and be seen as a source of valuable knowledge. Someone who realizes trends and is willing to share them on Twitter is a valuable resource and will likely have a large audience (followers).
Use the Helpful Trends approach to share your own insight for trends in your niche. Give hunters a reason to follow you. Become a valuable resource.
You could tweet something such as:
We’re seeing a late rut this season. We’re allowing clients to push back their hunts to accommodate. If possible, get your hunt pushed back.
You’re trying to provide crucial observations that may help your potential customers with their guided hunt. This can be valuable info when customers have lots of money tied up in a hunt.
3. Helping Others
I like what Job Angels does. They try to help businesses and workers find each other. They ask their audience to help aid job seekers and they post job openings. This is a valuable resource both for businesses and workers. Finding a worker who is experienced with Twitter and the Web is crucial for businesses today. And for a worker, finding a company who is forward-thinking on the Web by showing that it uses Twitter is appealing.
Use Helping Others as a way to grow your audience by showing your willingness to bring people together in relevant ways.
You could tweet something along the lines of:
TJ just won a new Mathew’s Bow. He purchased last year’s model brand new so he’s looking to sell the new model. Anybody interested? 25% off!
Here, you’re showing the type of connections you have. This is valuable knowledge. You’re helping Joe sell his bow and make some money.
4. Ask a Question
Lee asks a great question here. The future of books and their role on the Web is an important question for content creators. It’s important to know if books are being replaced. This way, content creators can adapt their medium of conversation.
Asking a question may seem obvious, but sometimes we forget what’s most simple. Ask a question of your followers. They’re experts in your niche (they’re your potential customers after all) so ask them for their input. Get to know them better.
Use Ask a Question to give your readers the chance to help you for a change. People love helping each other. Just as you like providing useful tips, links, and articles with your followers, they like sharing their insight for your questions. Deeper and more meaningful connections are the result and valuable for everybody.
For you, try tweeting:
Is trust an issue with booking a guided hunt online? What would make the process easier? Are reviews beneficial or unreliable?
Make sure you’re honest and try not to lead your customers. It’s tough at times, but make sure your questions aren’t biased. You’ll really learn something valuable in most cases plus you’re showing your customers your willingness to listen to them.
5. Simple Advice
Here the advice is simple, useful, and necessary for iguana lovers. Someone might have been wondering what those little dots on their pet were. It’s great advice from an expert. People love following experts in their niche of interest.
Use Simple Advice to provide basic knowledge you have on the topic of hunting and particularly the topic of hunting you’re most knowledgeable about.
Again, this is simple, but simple is often the most beneficial for everybody, especially on Twitter.
Try tweeting something along the line:
For great hunting photos, go back to the woods during the day and set yourself up near a nice set of trees like birch. Face the sun.
Give simple yet useful advice. Listen to what your audience is asking (it’s often subtle) and answer their questions.
Twitter is a great medium of exchange. Learn how Twitter works best for you and your business and use it to create better connections. It’ll benefit you and your audience.
If you need ideas for how to craft your tweets, surf your Twitter feed and see what others are doing and what’s effective for them. Try doing the exact opposite of what they’re trying. Maybe you can come up with a different approach, a better approach.
Don’t be afraid to ask questions.
And don’t be afraid to try something.
The great thing about the Web is you can try anything and learn what works and what doesn’t.
Don’t let your competitors grab the Twitter market before you.
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