“The important thing is not being a good writer it’s having a voice,” Tucker Max
image credit: db*photography
I heard this quote on the great video at ProBlogger Tim Ferris: How to Build a Successful Blog.
I often write about the benefits of blogging for hunting businesses.
However, recently I had the thought: What if a hunting business owner or the employees at the hunting don’t enjoy writing?
There are certainly many benefits and advantages of blogging: SEO, further education (for your audience and for you), value-adding content, niche leader, etc.
But not everyone has the time or want to start a blog for their business and that is perfectly fine.
There are other ways you can use the Web to connect with your audience.
I thought I’d brainstorm some ways to still connect with your audience and receive the same benefits and advantages that you would if you were to maintain a blog.
1| Use Your Passion
Connecting with your customers is the focus of blogging, but there are more ways to connect with your audience than just writing blog posts. You have to understand what you’re passionate about and what you enjoy doing and come up with creative ways to use the skills you enjoy to connect.
For example, you may have a passion for creating videos.
Web users love video and interactive content such as documentaries, how-to videos, and any other form of video. As long as the content is valuable for your user there are great opportunities for connecting with your audience with video. It’s a great way to use your passion to connect with your audience in a meaningful way if you’re not interested in writing content for a hunting business blog.
Video is something lots of people do. Video is often done in a blogging type format where each video acts as a blog post. This is called Video Blogging or Vlogging.
If video is the way to go for your business don’t forget to still include some written content. It’s important to give short summaries or descriptiosn of the visual content within your videos. This is important not only for search engine optimization, but it’s also important for interaction and connection with your audience.
It’s common for businesses to use a video hosting service like You Tube where videos can be hosted on YouTube.com and then embedded on a company Website or blog. If you only embed the video on your site with no description or summary you’re giving people a reason to click through and watch the video on You Tube. Provide them some content on your site that isn’t included on You Tube and give them a reason to stay on your site to watch the video content.
2| Use Your Creative Mind
When it comes to connecting with your audience on the Web one of your biggest resources is your creative mind.
Everybody has a creative mind no matter how much they may or may not believe it. If you’re a hunting business owner there is a great chance that you use your creative mind regularly. You probably need to solve new problems with new solutions that nobody has come up with yet. This is how you use your creative mind to improve your business.
The Web and connecting with your audience follows the same creative mindset.
Web users like new and creative things. People browse the Web in search of amazing and valuable content and when they come across it they tend to share it with their network of friends, family, and co-workers.
If you’re not interested in writing content for a blog it is still possible to come up with a creative solution that allows you to connect and share content with your audience.
For example, you could form a partnership with another hunting business owner or complement company.
If your passion is photography, you might be able to find another hunting business owner to team with who likes to write content. You could take turns writing posts with spectacular photography for each other’s blogs or you could offer to provide them some photos in exchange for some quality descriptions.
This is a very basic example, but the main point to remember is that there are lots of creative things you can do to connect with your audience if you’re not interested in writing for a blog.
3| Do What Everybody Else Isn’t Doing
It seems like something simple and easy, but it’s actually difficult to do what everyone else isn’t doing.
While some may say that it seems like everybody is blogging today for both pleasure and business, I still believe that everyone can bring something new and fresh to the blogging world.
We all have our own unique perspective on life and our passions so we can all bring a different voice to the world if we start blogging. One of the greatest things that I’ve benefited from since starting this blog and Website has been finding my unique voice. I’ve tried to find techniques from my favorite blogs and use them on my blog or tweak them slightly and use them on my blog. I also like to try new things like comparing two seemingly unrelated topics like Bon Jovi and Marketing (The Jon Bon Jovi Guide to Making it Big on the Web) and bring them together as a way to connect with you that gets a point across that’s valuable.
This is one of the ways I’ve tried to do what everybody else isn’t doing.
You don’t have to be a blogger to do new things on the Web.
You can go back to the first two tricks in this article and find what it is you’re passoinate about and use your creative mind to think of a way you can connect with your audience by doing something that your competitors aren’t.
Are any of your competitors doing podcasts or audio interviews?
Do your competitors offer audio reviews for their products and services?
You could go back to the video concept and create videos or use your photography talent to create something that your audience has never seen before.
Doing things are new and fresh is a great strategy for standing out on the Web. There is a lot of noise on the Web and in order for you to stand out from the competition you’ll have to create quality signal that is valuable and relevant to your audience and potential customers.
Blogging and writing might not be your way of connecting with your audience.
And that’s Ok.
There are lots of ways you can connect with your audience while still paying attention to search engines and other things that make your site relevant in the hunting industry.
Focus on your passions and spend your time connecting with your audience in a way that utilizes what you’re passionate about. Your ability to connect improves when you’re spending time doing what you love.
Use your creative mind (you really do have one) to come up with unique ways to connect with your audience.
And always do what everybody else isn’t doing or take what everyone else is doing well and put your own unique twist and spin on it so it seems new and fresh to the hunting audience.
Even though blogging has many benefits for your hunting business don’t worry if you’re just not that interested in writing for a blog.
There are lots of ways to connect with your audience without creating content for a blog.
Do you have any other ideas?
Related posts on Hunting Business Marketing
Related posts on the Web