Just as Autumn will always be beautiful…
…these 10 truths about your website will most likely stand the ground of honesty in the online world.
Every website is different. Yours is going to be better than the rest (I believe in you!). Still, there are a few common traits that all sites seem to have.
These are a few of those common truths I’ve noticed recently.
1. Video is king
On the Web today, people love watching video. Our eyes go crazy reading articles and blog posts. We need the occasional video to break up the day. Some of us our visual learners. Make a few fun and valuable videos for your hunting website. Get a little creative. You never know when you might come up with a great idea for your business (ex – Will it Blend?).
2. Hunters love to look at photos of trophy bucks
Photos are great. Having a photo gallery for visitors to browse is a great way to provide value and get people to stay on your site for awhile.
3. Blogs are great
Blogs are a great way to keep your visitors coming back to your site. Blogs are a great way to improve your website’s natural traffic. Blogs are a great way to interact with your customers. Blogs are a great way to add to your personal brand. Blogs are “enter any of many more reasons blogs are great”!
4. Simple is best
I’m a big fan of “Simple” in the “Simplicity vs. Complexity” question.
5. Make sure visitors can search your site
New visitors especially will want to look through your site. Make sure it’s easy for them to find what they’re looking for. Most programmers can implement a good search engine. Otherwise, Google’s is the best.
6. Titles and Headlines get traffic
A great title that catches the eye of passersby is the best linkbait you can write.
7. People love lists
It’s natural for people to be drawn to lists; especially on the Web. Lists are easily digestible. There is so much to see on the Web so our attention is our resource. Lists are a great way to get valuable information in a short and concise layout. Whatever you are an expert in, you can write great lists. What is your area of expertise? Are you an outfitter? What are the 5 best tips for hunters looking to use an outfitter for the first time?
8. You can be anything, but not everything
Take all of the “ands” out of your Website vision. As Andy Sernovitz says, “A great brand can only be one thing“. Focus on solving your customers’ questions and problems relating to one specific area – the more specific the better!
Being unique on the Web is especially important. There is a ton of noise on the Web. Focus on being the expert in a certain area and work hard to make sure you’re the best. I know you can!
9. Consistently update
My daily routine includes checking my RSS and blog roll every morning. I’ve become a big fan of blogs that have new articles each morning. Daily or during the business week is a proven consistency. Newspapers are a great example. Get consistent with your website and blog. Make sure your readers have a reason to keep coming back to your website.
10. You need to spend time off your site to grow your site
One of the most important things you can do to grow your website is to spend time off your site. Your future visitors are out on the Web. Find out where they are spending their time and start spending some time there. Get to know them. Figure out what they like about the popular sites. Become active in the online community and people will find their way back to your site.
Do you have any other “truths” for hunting sites?
I’m sure there have to be more than 10!
What are your experiences with yours?
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